What I Do

Professional Summary

A core part of my work involves:
  • Running design thinking and discovery workshops that align stakeholders, uncover insights, and define meaningful problem spaces before solutions are built.
  • More recently, my focus has expanded into AI-led design frameworks and agentic AI platforms.
  • Integrating AI into UX processes, enabling co-creation, and helping organizations prepare for a future where intelligent systems actively collaborate with humans.
  • I care deeply about design maturity, building strong teams, scalable practices, success stories that demonstrate the tangible impact of UX on revenue, growth, and customer experience.
Creative Production:
  • Skilled in coordinating cross-functional teams, optimizing workflows, ensuring brand consistency, and delivering high-impact marketing assets within deadlines and budgets.
  • Led end-to-end production of 360° marketing campaigns across social, web, email, and paid media.
  • Created production timelines, resource allocation plans, and risk mitigation strategies.
  • Expertise in stakeholder management, vendor coordination, budget oversight, and implementing scalable production processes that improve efficiency and reduce operational costs.
What I’m known for:
  • Building and leading high-performing UX practices at scaleTurning complex business problems into clear, design-led strategies.
  • Winning trust through discovery, workshops, and strong stakeholder alignment.
  • Bridging design, technology, and business—especially in AI-driven contextsLet’s talk about building experiences—and systems—that work for people and businesses.
  • Contributed to multiple Angular and React projects, bridging the gap between design and development to create seamless, responsive interfaces.

My Skills & abilities

Wireframing & Prototyping

Figma

Designing and Prototyping Tool

Adobe XD

Designing and Prototyping Tool

InVision Studio

Wireframing and Storyboarding

Branding & Visual Designing

Adobe Photoshop CC

Imaging and graphic design Tool

Adobe Illustrator CC

Vector Logos and illustrations Tool

Adobe InDesign

Book publishing & typesetting Tool

Front - end Design languages

HTML 5

Web Publishing Markup Language

CSS 3

For Styling HTML Documents

JavaScript

Interpreted programming language

UI & CSS Frameworks

Bootstrap

HTML, CSS & JS Framework

Sass

CSS Pre-processor

less

CSS Pre-processor

My Approach

User Experience Strategy

Understand

Understanding business goals, user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

Explore

Do research on Usability, User Profiling, Personas, conducting user surveys and interviews, Empathy Mapping, Heuristic Evaluation and User Research.

Design

Creating Business flows, user tasks flow, Information Architecture, UI Layout planning, sketching wireframes, and User testing.

Materialize

Creating Visual designs, Merging Usability with Brand, Prototypes for each use case, user testing with prototypes and functional design.

Experience

Industry Experience

Present

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Till 2021

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Till 2018

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Till 2011

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Till 2009

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Till 2006

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UX Case studies

Some of my UX case-studies

  • +91 986 658 9321
  • Hyderabad, India - 502032